Spec campaign for Concept Coffee Roasters

Funky Wine Indonesia jar on reflective surface with pineapple slices and grapefruit

A spec campaign for Slovak specialty roastery Concept Coffee Roasters, featuring their Indonesia Funky Wine espresso and Love Potion Colombia.

Funky Wine jar with scattered coffee beans and cocoa nibs on coral background

Funky Wine jar nestled in sand dunes under atmospheric purple and orange lighting

Extreme macro of a single coffee bean beside pineapple slice and jar label

Top-down view of jar lid framed by concentric red and orange circles

With no formal brief, this project was purely an exercise in creative exploration using our own Neue Camera tool alongside Nano Banana 2. We set out to imagine how a local lovebrand could look if we elevated their functional everyday product into a premium, sensory-rich visual experience.

Floating coffee bean cradled by a red rose petal on deep burgundy background

Hand holding roasted coffee beans above an open jar in moody blue tones

Gooseneck kettle pouring into a V60 pour-over dripper with rising steam

Cinematic product photography pairs each amber jar with its tasting ingredients—pineapple, grapefruit, and cocoa for Funky Wine; cherries, strawberry, and amaretto for Love Potion—while macro bean studies and pour-over rituals frame specialty coffee as an art form.

Woman holding Love Potion Colombia jar in front of her face revealing only her eyes in dramatic portrait lighting

Full-frame macro of Love Potion roasted coffee beans in warm brown tones

Love Potion jar seen from above revealing roasted beans inside under moody lighting

Gooseneck kettle pouring hot water into a blooming V60 pour-over dripper with rising steam against deep teal background