Spec campaign for Vilgain

Vilgain Double Trouble Protein Bar on warm orange background with bold typography

A concept ad campaign for Czech lovebrand Vilgain, exploring cinematic product photography across their protein bar, electrolyte drink, protein milkshake, and supplement lines.

Macro chocolate texture with vertical ridges and air bubbles

Protein bar with floating ingredients against dark blue background

Cross-section of chocolate-coated protein bar with caramel center

Glossy caramel dollop on peach-colored background

This was a fully speculative project, operating without a brief to allow for unconstrained creative exploration. We aimed to discover how far we could push the boundaries of AI-generated visuals for functional nutrition products, treating them closer to high-end fashion or beauty items.

Extreme close-up of protein bar cross-section with glossy caramel

Macro detail of protein bar texture with chopped nuts and caramel

Hand holding Vilgain Protein Milkshake carton at outdoor dusk

Utilizing Nano Banana 2 for the static assets and Seedance 2.0 to bring them to life with motion, we designed the imagery to elevate Vilgain's functional nutrition into a premium visual experience—using dramatic lighting, macro textures, and dynamic environments.

Man in sunglasses drinking Vilgain Protein Milkshake outdoors

Magnesium Bisglycinate bottles with botanicals and Himalayan salt

Close-up Magnesium Bisglycinate label with dramatic lighting

Two electrolyte drink cartons with dramatic diagonal shadows

Three electrolyte drink cartons in warm moody studio lighting

Two electrolyte drink cartons on sandy surface with hard shadows

Hand with water drops falling onto electrolyte drink carton

Electrolyte drink with starburst flare against dark blue

Electrolyte drink carton studio shot on dark teal background

Macro water droplet on yellow carton surface with lens flare

Hand gripping electrolyte drink carton with fire background

Woman on yoga mat reaching for electrolyte drink, bird's-eye view

Electrolyte drink with floating citrus fruit and water droplets

This spec ad is built around one familiar moment: a woman picks up a glossy, silver protein bar in a shopping centre, flips it over and is confronted with a list of ingredients that, to put it nicely, are less than appealing. The bar goes back on the shelf. Or is it? Created with Seedance 2.0, the ad capitalises on the tension of label-checking, positioning Vilgain as a clean, no-nonsense alternative.